Hearts & Carats

Natural and Lab Diamonds. Luxury, Simplified.

At Hearts & Carats, I believe love should be celebrated with beauty, meaning, and integrity. My curated collection of natural and lab-grown diamonds reflects a new era of luxury—where exceptional quality meets conscious craftsmanship.

Our Story

Hearts & Carats was born from a desire to redefine the diamond experience. As someone who has always admired the singularity and brilliance of a diamond — not just for its sparkle, but for the stories it tells with every proposal—I was inspired to bridge the gap between luxury and affordability in the diamond industry. Traditional fine jewelry often comes with high markups, limited transparency, and ethical uncertainty.

So I set out to create something different: a space where elegance is attainable, sustainability is honored, and every client feels personally seen and supported.

Whether you’re choosing your first diamond or the one that marks a forever promise, I’m here to help you find the perfect stone—one that aligns with your values, your style, and your love story.

What We Stand For

Authenticity – Every diamond I offer, whether lab or natural, is carefully selected for brilliance, quality, and certification.

Transparency – I educate my clients so they feel empowered in every step of their diamond journey.

Luxury, Simplified – I eliminate the unnecessary markups, delivering exceptional quality at a price that feels good.

Personal Connection – You're never just a customer. You're a story we’re honored to be part of.

The Rise of Lab Diamonds

Lab-grown diamonds are real diamonds—chemically, physically, and visually identical to mined ones. They offer a more sustainable, conflict-free alternative, while maintaining the timeless beauty you deserve.

With Hearts and Carats, you can choose what feels right for you: a dazzling lab diamond that honors your values, or a rare natural diamond sourced with integrity.

If you’re searching for a specific cut, clarity, or carat, I will personally curate stones to suit your vision. This isn’t just about jewelry—it’s about intention, celebration, and finding the perfect piece that reflects your heart.

My Commitment to You

Every diamond from Hearts & Carats is certified for authenticity and quality, whether lab-grown or natural. I stand behind each piece with integrity and confidence, offering a satisfaction guarantee on every purchase. Your shopping experience is protected by a secure, encrypted checkout, and our dedicated customer support team is always here to answer your questions, guide you through the selection process, or assist with custom orders. From browsing to unboxing, I will be with you every step of the way.

With love and light,
Emilija
Founder, Hearts & Carats